GLITTEREVOLUTION is not just another biodegradable glitter brand. We’re not one of these greenwashing me-too cosmetics stores that jumped on the bio bandwagon simply because it was trendy. We are OG…. we have been doing this since 2016, way back before biodegradable was fashionable.
As one of the original purpose-based business pioneers, we’ve been greening every corner of our business from day one, starting from the stainless steel mixing tools that we use in production, all the way down to the compostable sugar cane labels that we put on our finished products. We’re spending more money, and taking less margin than those cutting corners. Because it’s the right thing to do.
We are all about doing business-not-as-usual. These commitments represent our core values.
A = Aiming for progress not perfection
Too often we see efforts to make better choices being cut down or cut short for not being perfect and we think that’s a crying shame. It’s hard to make changes to our habits and every little bit helps. We want to support each other to do better not tear each other down for not being perfect.
B = Building local communities
We see business as a force for positive social change. That’s why we love to collaborate with small local businesses. We prefer to distribute via a network of small businesses rather than growing quickly via mass market global channels. We want to partner with, buy from and sell through values-aligned businesses.
C = Celebrating the creative process
We embrace the unique expression that you are and that we are. Our glitter products are unique. We carry only one of a kind creations for self decoration – biodegradable glitter blends that you won’t find anywhere else. We don’t sell mono colors or raw unblended bulk glitter. We love supporting the artistry and creative self expression that’s in all of us.
D = Donating to pollution solutions
From our first day in business, we pledged to donate a portion of our profits to 5 Gyres, a nonprofit focused on stopping the flow of plastic into our ecosystem. Providing a biodegradable alternative to microplastic glitter is one thing. Giving back to research and education around ocean plastic pollution in general is another thing. It’s a big reason why we exist. We’re here to invest in solutions.
E = Elevating every body
Glitter is for every body. Just like Love is for every body. We are tired of seeing fashion and beauty feeds that are full of young, skinny, cisgendered, white females, one after the other. We want to decorate and elevate all kinds of bodies. We see and honor our differences, with an attitude of awe for the vast array of human beauty that exists in the world.
F = Feeling free and having fun
It’s easy to get caught up in an ego trip of trying to build up a “glitter empire”. But that’s not what this is all about. Not at all. What’s most important to me are the people and relationships in my life, and taking care of me is also me caring for them. If I notice that this work becomes too much of a grind; if it is heavy or stressy or simply taking up too much time, I will stop doing it. Full stop.